Run your contact lens business like the very best.
See how you stack up against practices like yours, what the top performers do differently, and how much revenue you could add by doing the same. Built from real orders and prices, not surveys.
What sets the top performers apart · from real orders, 2026
A number on its own tells you nothing. Next to your peers, it tells you what it’s worth.
Lens Compass in a minute.
How Lens Compass puts your numbers next to your peers and the top performers, and shows you what to do about the gap. Watch the whole thing, or jump to the part you care about.
Three parts. One clear picture.
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Seven ways to see the market.
Tap a topic to see its headline finding. Every topic reads the same way: three takeaways, then cards with the finding, the chart and a green “What you can do”.
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No data degree needed.
Plain language and big headline numbers. A green What you can do under most findings. Tap any underlined word for a one-line definition. And when a chart needs explaining, tap Ask about this: Ask Compass answers in plain words, for a practice like yours.
Nearly half of online orders arrive after hours
Seven lens tools for the questions you get every day.
Pick a tool to see what it does. Most answer a patient’s question before they leave the chair.
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Your numbers, next to the best.
Add your numbers and every chart puts you next to the typical practice and the top performers. Upload your price list in any format (spreadsheet, CSV or PDF) and AI matches each line to the right lens and pack size. On Otto? One click imports your own numbers.
What patients paid in Q1 and Q2 2026, one figure per practice. A gap to the historical market, never a recommended price.
A new edition, written for you.
The quarterly Briefing
What moved, what’s working and where you stood, then three things to consider. Every number checked against the data. Save it as a PDF.
Alerts
Know when the market moves: price-increase season, backorder spikes and new launches, by email.
Start free. Upgrade when you’re ready.
Per location, billed in your local currency.
- The one-minute check-up and your snapshot
- Price Check on 5 lenses
- One finding from every topic
- Lens lookup, private labels and Patient cost
- The free annual report
- The full Pricing topic: 100+ lenses against your region
- Your gap to the market, in dollars
- Your pricing hygiene score
- The Price Audit report (PDF) and Price list review
Members of OSI, Eye Recommend or The Optical Group can have their invoices paid through the group instead of by card. Buying groups can licence Lens Compass for their members; get in touch.
Built from real orders. Not surveys.
About a year of real contact lens orders across Otto’s network of independent practices, refreshed every quarter, plus public census and labour data with every source named.
Questions, answered.
Do I need to be an Otto clinic?
No. Lens Compass works for any independent practice. Otto clinics get a discounted rate and can import their own numbers in one click.
Will it tell me what to charge?
No. It shows what practices charged last quarter, as ranges, and where your prices sit against them and against the online retailer. The decision is always yours.
I don’t know my own numbers. Can I still use it?
Yes. Start with the one-minute check-up: eight multiple-choice questions, no numbers to look up. You get a snapshot of the habits you share with top performers and your top three moves.
How do I sign in?
No passwords. Enter your work email and we send a sign-in link that works once, for 15 minutes.
Is there a month-to-month plan?
Memberships run for 12 months, paid yearly or monthly. We email you 30 days before renewal. The Price Audit is a one-time purchase.
Does it work on my phone?
It was built for phones first, with a bottom tab bar and charts that turn into readable rows. Nothing is more than two taps away.